Australian skiers and snowboarders split on hitting local vs overseas slopes
Source: Roy Morgan Single Source January 2001 — March 2013
A decade ago, around 4 out of 5 Aussies wanting a snow-capped holiday chose a domestic destination for their skiing and snowboarding fix. Today, almost half head overseas.
After boom in 2011 in the proportion of Australians taking their skis and boards overseas, domestic and international destinations hit parity and stabilised in 2012.
The latest data from Roy Morgan Research shows as of March 2013, 51% of Australians who went snow skiing or snowboarding on their last holiday chose a domestic destination, with a bare minority travelling internationally.
Overall, only 1.5% of Australians went snow skiing or snowboarding on their last holiday. For those who went overseas, popular destinations included New Zealand, North America, Europe, and Japan.
After boom in 2011 in the proportion of Australians taking their skis and boards overseas, domestic and international destinations hit parity and stabilised in 2012.
The latest data from Roy Morgan Research shows as of March 2013, 51% of Australians who went snow skiing or snowboarding on their last holiday chose a domestic destination, with a bare minority travelling internationally.
Overall, only 1.5% of Australians went snow skiing or snowboarding on their last holiday. For those who went overseas, popular destinations included New Zealand, North America, Europe, and Japan.
Where Australians go for snow
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