Deciphering Rocker | Skiing Business

Industry leaders may not agree on how the technology should be marketed, but brands concur that rocker skis help the industry.
“In some ways it changes the way skis ski as much as shape skis did at the time,” says Geoff Curtis, Marker-Völkl USA’s marketing vice president.
But buzzwords abound: reverse camber, flat camber, mixed camber, rocker-camber-rocker, early rise, tip rocker, tip-and-tail rocker, and plain old rocker. And many companies have their own words like Baseline and CamRock, so are consumers confused?

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Deciphering Rocker Skiing Business


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